It's About How We Farm
Animal welfare & environmental impact is at the center of it all
Every step of farming—from breeding and raising animals humanely, to implementing regenerative agriculture system—contributes to the amazing flavor of our meats.
We work with nature, not fight against it. And you can taste the difference.
Conscientious Meat is Possible
Practicing our values isn’t about patting ourselves on the back. It’s actually what makes our chicken and beef delicious; because every step of the process affects the health and taste of the meat. These are the standards we hold ourselves to and we ask them to be upheld by our farmers and ranchers.
Cooks Venture and Better Chicken Commitment
Cooks Venture is supportive of and committed to adopting the Better Chicken Commitment. We are exclusively using our own approved breed, the Pioneer, and are certified by Global Animal Partnership Step Level 4 where birds have access to diversified pasture - this exceeds the baseline chicken housing requirements on lighting, litter, enrichment, and space allowance as well as demonstrating compliance using third-party auditing. This means that our customers are guaranteed chicken that already meets the approved breed and housing criteria of the Better Chicken Commitment. To meet the final component, we are developing a research based plan that will then move us towards using multi-stage Controlled Atmosphere Stunning (CAS) in our processing facility by 2027.
Animal Breeds
A better breed equals better meat—the difference is astounding
Every step of farming—from breeding and raising animals humanely, to implementing regenerative agriculture system—contributes to the amazing flavor of our meats.
We work with nature, not fight against it. And you can taste the difference.