It's About How We Farm
Animal welfare & environmental impact is at the center of it all
Every step of farming—from breeding and raising animals humanely, to implementing regenerative agriculture system—contributes to the amazing flavor of our meats.
We work with nature, not fight against it. And you can taste the difference.
Conscientious Meat is Possible
Practicing our values isn’t about patting ourselves on the back. It’s actually what makes our chicken and beef delicious; because every step of the process affects the health and taste of the meat. These are the standards we hold ourselves to and we ask them to be upheld by our farmers and ranchers.
Cooks Venture and Better Chicken Commitment
Cooks Venture is supportive of and committed to adopting the Better Chicken Commitment. We are exclusively using our own approved breed, the Pioneer, and are certified by Global Animal Partnership Step Level 4 where birds have access to diversified pasture - this exceeds the baseline chicken housing requirements on lighting, litter, enrichment, and space allowance as well as demonstrating compliance using third-party auditing. This means that our customers are guaranteed chicken that already meets the approved breed and housing criteria of the Better Chicken Commitment. To meet the final component, we are developing a research based plan that will then move us towards using multi-stage Controlled Atmosphere Stunning (CAS) in our processing facility by 2027.
Animal Breeds
A better breed equals better meat—the difference is astounding
Every step of farming—from breeding and raising animals humanely, to implementing regenerative agriculture system—contributes to the amazing flavor of our meats.
We work with nature, not fight against it. And you can taste the difference.
Pasture-Raised, Grass-Fed, Grass-Finished Beef
Our cattle are raised on pasture with delicious flavor that you can feel good about eating. Product of New Zealand and United States (CA).
Our cattle are grass-fed and grass-finished. They roam freely on pastures their entire lives, eating their natural diet of grass, which supports a regenerative grazing cycle, restores grasslands, and sequesters carbon. These rotational ranching practices lead to better land management, healthier soil and deeply flavored meat.
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Grass-Fed & grass-finished
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Humane treatment of cattle
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No added hormones
Pasture-Raised Chicken
Our heirloom, slow-growth birds spend their days exploring the outdoors. Product of United States (AR).
This is the best chicken on the market because, at Cooks Venture, health and flavor come first for our pasture-raised birds.
Our livestock develops juicier meat that is deeply flavored and more tender than that of conventional chicken. We air-chill our birds, so the skin is crispier when cooked and the meat has a noticeably better texture. In 10 out of 10 blind taste tests, our chicken is preferred over the competition!
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Decades of breeding & husbandry to develop our special heirloom breed
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Unlimited outdoor access on our 800-acre farm in Arkansas
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Non-GMO Project Verified feed
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Air-chilled
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No antibiotics ever
Pork
Our pork are raised outdoors with delicious flavor that you can feel good about eating. Product of United States (MO).
Cooks Venture Kurobuta pork is considered to be the pork equivalent of Wagyu beef. Created from the Berkshire pig, Kurobuta is a heritage breed that comes from Japan. This special breed is known for its deep flavor, marbled fat, and tenderness.
Our pigs roam outdoors and burrow in hay on a chilly night. This practice—allowing animals to live in their natural habitat of fields and forests—results in healthy, thriving pigs.
