At Cooks Venture, we know our customers are concerned about the impact of their food choices, specifically how their food is raised and how the animals are cared for.
We’re providing people with a choice that they can feel confident has a positive impact. Our difference is rooted in our breed, the Pioneer, a slow-growing bird with a strong, healthy immune and digestive system that allows the bird to naturally thrive outdoors.
The Better Chicken Commitment certification is verified third party proof of responsible practices, that lets people know we meet raised standards in the industry.
What is the Better Chicken Commitment?
The Better Chicken Commitment is the leading set of standards for broiler welfare driving the food industry towards higher animal welfare practices.
The BCC is a science-based chicken welfare policy that addresses issues related to breeding for fast-growth and high-yield, housing, stocking density, and slaughter. It requires more room for the chickens, added light including natural light and darkness at night.
The University of Guelph, in partnership with Global Animal Partnership (GAP), recently concluded a two year study on broiler chicken welfare that definitely found the breed of chicken to be the most critical component for animal welfare. As a result, GAP released a list of approved breeds for their welfare certification which is required by the Better Chicken Commitment. Cooks Venture is one of a small number of approved breeds based on the University of Guelph study.
The Cooks Venture’s Difference
At Cooks Venture, not only does our chicken meet the BCC standards, we exceed them. We’re regularly audited for compliance with the Global Animal Partnership (GAP) Step 4 rated program.
Our Pioneer birds are raised in an active environment, spending their days outside on pasture and in forests foraging for insects, perching, dust bathing, all day long, every day; how chickens should naturally live. They sleep at night in low density housing.
Cooks Venture is also third party verified No Antibiotics Ever through Food ID.
Better for the animals. Better for the planet. Better for you.